A Clear and Compelling Vision – The Hallmark of a Great leader and Great Agency

I strongly believe that the cornerstone of great agency leadership and key factor in sustained or accelerated growth is clarity of vision and commitment to achieving that vision through ongoing business planning, filtering key decisions against the vision and rigorous execution.

What has emerged from this philosophy is a customized visioning and planning process that I have successfully facilitated and participated in for more than 25 firms over the last several years. Tony Signore, CEO of Taylor (The Holmes Report’s Midsize Agency of the Year two years in a row), credits the visioning session we did for Taylor as a prime reason why the firm has experienced such rapid and sustained growth.

Agencies that go through this process can expect:

  • Creation of a clear and compelling vision  for the firm that will drive the firm toward its next level
  • Agreement on key strategies and action steps to implement over a multi-year period. In essence, a “blueprint” of the firm you will become over the next several years and a “roadmap” of how to achieve this, including strategies and challenges.
  • Identify and prioritize strategies and actions for the coming year – a precursor to a working business plan.
  • A renewed sense of purpose and direction for the senior team – a motivator.

For more on our visioning and planning workshops, contact us and we would be pleased to review the process and benefits.